AdToken is an ERC-20 token used in the AdChain Registry dApp. AdChain is a collection of interoperable Ethereum-based protocols.
AdChain registry was developed to offer a solution to frauds that target online advertising, such as bot traffic and spoofed domains. The registry works like a whitelist of legitimate publisher websites. The registry is curated by the ADT used by the stakeholders. The curation process has various stages of applying, challenging and voting. Judicious curators earnShow more [+] adToken rewards. Websites can place an application to be whitelisted by depositing a given fee. They can be "challenged" by anyone that claims it's involved with fraudulent advertising activity. The challenger needs to deposit more adTokens than the applicant did to initiate a challenge, kicking off a voting stage. At this stage, anyone can vote and 1 vote = 1 adToken. At the end of the voting stage, if the majority of the votes support the applicant, it remains whitelisted and receives a part of the challenger's deposit. In case the opposite happens, the challenger receives the reward. Curators that voted on the winning side also receive rewards.