Ahoolee News

Hey, friends!

Our team continues to reveal some facts about its everyday operations. Today, we've made an interview with our Go developer, Eugene Prigornitsky. He will tell you about features of Go programming language and opportunities it gives to the Element project.

Enjoy watching!

https://reddit.com/link/9834la/video/qdbj1qdo6og11/player

Dear friends!

Today we have really good news for you. Elementh tokens (EEE) have been listed on CoinGecko. As they position themselves, CoinGecko is a special app ranking crypto currencies by activities, community and liquidity. At the moment, the most traded coins and prominent exchanges are aggregated there. For more info you can take a look here: https://www.coingecko.com/en/coins/elementh

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Salute, ladies and gentlemen!

In the new article, the Elementh team will touch on a very hot-spot issue - unresolved legal problems of e-commerce regulation. We will review 5 most notable restrictions you should better be aware about: r/https://medium.com/@Elementh.io/5-interesting-facts-about-e-commerce-legislation-529d9abe58a3

Enjoy the reading!

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Hello, friends!

Several days ago we applied for listing on CoinMarketCap. Unfortunately Elementh did not meet their requirements by that time. But we don't give up: our team is planing to re-apply after some time. We will make more efforts to increase our media field and elevate awareness of the project.

Thanks a lot for staying with us!

How often do you buy or sell goods online: rarely, from time to time or every day? Do you do this because of business or personal interest? Do you spend hours or few seconds per day in online shops? In any case, whether you are avid online shopper or not, today we will present some interesting facts that can surprise even the real keens of e-commerce. Read the article to find out 10 hot facts about it!

1. Nowadays, it is hard to believe that electronic shopping was introduced in a distant 1979. Michael Aldrich connected a modified TV to a transaction-processing computer via a telephone line. In this way, closed information systems could be simultaneously used by different parties with secure data transmission.
2. Pizza Hut became the pioneer of online ordering. Widely known pizza company was the first to offer this revolutionary service in 1994. Before the start of online sales of books, shoes or tickets, Pizza Hut accepted its first order. It was the large pepperoni, mushroom and extra cheese pizza which was ordered via the Internet.
3. The idea of cryptocurrencies appeared in 1983 when an American cryptographer, David Chaum, started his work on digital cash. He created “the blinding formula, which is an extension of the RSA algorithm still used in the web’s encryption.”
4. PayPal appeared on the market stage as a money transfer tool 20 years ago. Today PayPal is the most preferred payment method chosen by online consumers worldwide, with a backing of 40%.
5. Have you heard of Blockbuster? An American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater was the first official online subscription service.
   
6. Most of e-commerce orders are made via desktop PCs, but smartphones have surpassed desktop PCs in the total number of retail website visits.
7. UK is the world's 4th largest ecommerce market, after Japan, China and US. Meanwhile, China has the world’s largest B2C e-commerce market and the highest penetration rate for online shoppers.
8. About 46% of online buyers rely on social media, while making a decision on their purchases.
9. Most part of online customers believe that product images are more important than product information (60%), long descriptions (54%) and ratings (53%).
10. At last, we have a forecast for e-commerce in 2019. It tells that 80% of Internet users all over the world will make at least one online purchase this year.

After overviewing this brief e-commerce history, we can see stable and rapid growth of the market: higher penetration rate, diverse products to be sold online, different modes of payment and delivery. Online shopping becomes more and more convenient for users. Perhaps, it is going to be the main reason for decline of bricks and mortar shops.

https://i.redd.it/8nu5v1ufxhc11.jpg

Hello, friends!

CoinMarketCap has removed the volume requirements for entering coins because of low market and poor activity on exchanges.

Today, we have applied to be listed there, and examination of the application can take up to 7 days. We have all chances to succeed!

Follow the news and you will get to know more about where and when Elementh tokens are traded.

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In the context of this article, a customer is not a simply consuming unit but an individual with unique or common intentions, thoughts and experiences. A human becomes now the center of the new economy. Such a shift leads to a “win-win” position for all trade participants: customers, retailers and manufacturers.

To avoid general abstract speaking, some practical leverages to change e-commerce shall be uncovered. For example, product matching is on the way to foster the mentioned shift by shaping a clear and convenient shopping environment.

From the very emergence of mass production, the focus was on a manufacturer, its innovations and market-gripping decisions. Releasing new products, targeting new buyers, getting more profits — sounds classical and up-to-date at a time. From a one-sided perspective, when goods are pushed into the market and people are made to buy many goods and even something unnecessary, it seemed an evil to be eradicated. People became parts of the global consumption mechanism — and resulted not only in a simpler pattern of human behavior, but in environmental problems as well. Tons of waste are now a disaster for areas around cities and for the global ocean (for example, The North Pacific Gyre).

Noise is also a pollutant: too much waste information from advertising, spam, social media, etc. Here we go to the next stop of the focus shift. Retailers are in the foreground. Expansion of supermarket chains, online shops and marketplaces are undetachable pieces of the modern reality. And a customer is still an object in this setting, even if we take various surveys, feedback forms, service quality competition into account. The information flow is mainly unidirectional, from a retailer to a customer. Despite the fact that there is a huge choice in shops and buyers have more freedom in making their decisions and define the demand picture, they are often confused with the variety of goods, massive advertisement and possible counterfeit.

A new hope is associated with the rapid development of e-commerce, especially when it is based on blockchain. Such innovation allows for decentralization of manufacturing, sales and even design of goods. At the same time, the blockchain technology makes e-commerce clearer and more reliable due to high degree of data protection. With access to online shops all over the world, a customer is free to buy whatever he or she wants anytime at any price. Such freedom of decision making in addition customer-driven hype waves turns the global market upside down: now a consuming individual is the opinion maker. We have social media, Youtube and other services to share our experiences, find out more about a product and seek the best solution for our needs. Goods are tailored according to the customer needs All of this influences the overall trend of global retail and mass production development. That’s why needs of a single customer are of high importance for those who develop apps, platforms and other e-commerce solutions.

Now let’s look at one of such solutions for e-commerce and the role of product matching in building a brave new e-commerce world. First, what is product matching?

Let’s imagine today’s practice where manufacturers, suppliers, retailers and other e-commerce participants acting as sellers may use different codes (UPC, EAN, MPN or GTIN) for similar products. For example, suppliers add products to a marketplace and use different codes to make records of the same goods. So, lots of offers for one item are created, and customers become confused. It leads to less transparence in the market because of many excessive product cards.

Product matching is a process of comparison and combination of data on the same goods from various suppliers. In the final result, we obtain a unified system of unique product cards. Each card has accurate technical data on the same products and their images.

The logic is simple: no product card doubles — less amount of excessive cards — more usability and transparence for the online market — more satisfaction of end users — stable demand for goods and e-commerce solutions — more trust and mutual benefits in the market.

Product matching is a multipurpose solution provided for both b2c and b2b segments. Individual customers may use applications with integrated product matching to instantly see all offers that suit their requests without repetitions. Offers from different sellers are grouped by identical products, thus a lot of customer’s time is saved. For a customer, it is obvious that all his/her preferences are considered and the chosen product perfectly suits him/her.

For a retailer, the main benefit lies within the ability to cut costs of marketing and promotion since the relevant product could be found easily in the unified system. It means more resources can be spent on customer behavior studies and conformance to the targeted customer needs.

From a manufacturer’s perspective, benefits of product matching implementation are almost the same as those for a retailer, except for one thing — product design and making. Now, a manufacturer has to be flexible and respond quickly to changes in many customer-related factors: actual needs, trends, preferences of the people around, etc. When the market can be represented by means of a matching app within a short time and without any difficulties, it helps any manufacturer to adapt its products.

Customer wins in the given situation, as well as other participants of online trade. Nobody will lose in the game, when played according to the new setting shaped by application of the cutting-edge technologies and account of everybody’s needs.

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Hey friends,

We are continuing to show more details of the Elementh project. Today Vitaly Mengeshev, Elementh COO, will tell you what product matching is and how it can help anyone participating in e-commerce. He will also say a couple of words about himself.

We hope, you will enjoy the video!

https://reddit.com/link/8y9j8w/video/nzje0qkski911/player

Blockchain has been created to increase security while decentralize governing. For the purpose of bypassing governmental barriers, ICOs were introduced into the global fundraising practice. Both innovations works fine, but now one tendency makes us wonder whether the long-awaited decentralization turns towards formation of a new centralized structure. In the article, the Elementh team comes closer to this issue to find out what can happen with the ICO market and how centralization can take place.

At the initial stage, ICOs were accessible for all contributors regardless the amount of investment. Even if a contribution was miserable, it counted. Pre-sale bulk acquisitions were a rare occurrence, and ICO teams were not aimed at getting thick inflows from large players.

Step by step, minor crypto investors all over the world have been uniting in bigger groups to put the money together with the purpose to minimize risks and get greater profit and influence. Sounds like a natural process where the reasons are obvious, but in our opinion the prerequisites for pool foundation shall be clarified and detailed.

So, what are the main reasons for making a pool? If we go to the relevant topic on Quora, we can find the following answers:

Alex Raffin, M.S. Computer Science & Software Engineering, ENSEIRB-MATMECA

“This allows us to enter pre and private sales and negotiate the best bonuses for our contributors”.
Also any person entering a pool “will be able to discover under-the-radar projects and discuss crypto tech, news and ICOs”.

Kushagra Singh, Community Director

“In past few months, contributing to ICOs has become increasingly difficult. More people are joining the crypto space in general and more money is flowing in. The interest level for ICOs specifically is also rising. ... This lead to gas wars, difficulties on getting whitelisted and public sales having a smaller cap or even getting completely cancelled because the money had already been raised during presales. ... This is why getting in at the presale stage is very attractive. However, you’ll quickly realize that the minimum entry is way more than you can afford for a single project: 100 ETH on average. This is where pools get in play”.

Especially the last point by Kushagra is peculiar, we will come to it later.

To sum up, here are the explicit benefits of pooling in a group:

• more bonuses from ICO holders;
• easy white-listing, passing KYC and getting into a crowdsale;
• bigger amounts can be invested in comparison to a regular crowdsale;
• ability to participate in then ICO even if the country is restricted;
• no gas wars for the participants;
• research and discussion within the community.

From this list and quoted words, one can see that there is a serious obstacle for individuals whose contributions are of small scale. And the obstacle is high gas limit set by big players (e.g. persons vs pools). So, higher thresholds are set. And, actually, ICOs are interested in large-scale contributions with high gas limits.

In the given setting, minor investors are filtered away. As time goes, it becomes harder and harder for individuals with small contributions to participate in ICOs. Profound pools start playing a more significant role, and there are not so many of them. Finally, we get fewer players in the market while the market itself becomes more centralized.

The paradox is that what has been created for decentralization moves towards centralization.

Now, we are going to look at a forecast. If we speak about the nearest future, regarding the ICO market, some researchers suppose that there will be a split: more traditional sectors will employ a new model, STOs (Securities Token Offerings where equities, loans, real estate are tokenized and governed by law), while innovative start-ups will still use unregulated ICOs.

And the last segment will not be uniform: high-threshold ICOs designated for development of proven technologies will exist alongside with more open ICOs provided for breakthrough eye-popping projects and initiatives. Those are already existing and used to not just obtaining big profits, but contribute to innovation and reshape the modern world.

As we can see, even if centralization continues, it will be multifaceted, with many outcomes, thus contributing to uprise of a great variety of token options and investment patterns.

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Our team is steadily improves the way we work and cooperate. Fortunately, we have opportunities and space, and an excellent coach helping us to learn more about team development.

Todays workshop is called "5 Team Faults". It started with a game and turned into an extensive working meeting. Within the session, the Elementh team learned more about the members' personal characteristics and skills, features of a productive meetup and benefits of cooperation. In a more practical and tangible plane, goals for mid-term development were clarified at the working meeting.

Inspiration and awareness - that's what Elementh enhanced at the workshop! And all that - to work better for the good of our followers and investors!

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