BAT (Basic Attention Token) is developed on Ethereum blockchain as an ERC-20 token. BAT provides a decentralized ad exchange platform. The prevailing advertising systems are inefficient and often show ads to the user irrelevant of their interests. BAT integrates various components such as attention evaluation system, analytics dashboard and machine learning algorithms. BAT has been integrated into the "Brave" browser which formerly used for Bitcoin payments. The Brave browser anonymouslyShow more [+] monitors the user browsing behavior. The data generated never leaves the device. BAT improves the efficiency of digital advertising by creating BAT tokens easily exchangeable between users, publishers, and advertisers.
The BAT token is presently accepted by some notable publishers such as Vice, Washington Post, Marketwatch, The Guardian etc. BAT token focuses on user privacy, publisher's improved revenue, and advertisers better attribution.