What is KUPP?
KUPP is a crypto currency that can be utilized by any business to gamify their audience, employees, or customers.
Why would I want my business gamified?
It is human nature to be motivated by rewards. In the classicShow more [+] mic we currently exist in rewards are stable, predictable, and one-sided. You want a product. You find a store to buy the product. Your reward is getting that desire met. You need to earn money. You find a job. Your reward is having a paycheck. You want to expose your brand to an audience. You pay for advertising. Your reward is that your audience grows.
What is flawed about this dynamic is that it creates front-end intrigue, but this quickly plateaus. It leads to less frequent visits to your business, under motivated employees, and quickly distracted audiences.
When you gamify your business, you create a reward system that engages your target in a way that ultimately improves the business itself. By offering tasks with a small reward, you create constant mutually beneficial engagement.