WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company, and the firstShow more [+] form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", with WhopperCoin turning a burger into an "investment vehicle". It was hosted on the Waves blockchain platform.