Shilling is a form of digital asset held electronically in which encryption techniques are used to regulate the generation of units and verify transfer of funds.
Finding the Limits of Shilling in the Cardano Debates (article)
Anyone who is active on social media and trying to talk about Cardano has probably encountered the argument that he just "shills his bag". Freedom lies in the right to one's own opinion and choice. So, accusations of shilling can be seen as denying the right to one's own opinion and choice. The world of cryptocurrencies is a bit different than traditional markets as the success of blockchains is dependent on adoption from the bottom up. It is therefore important to be more tolerant of the views of others.